Twitter is one of the fastest growing social networks, and can be most useful for marketing. Twitter is estimated to have over 250 million users updating their profiles with tweets, a micro-blog of 140 characters or less that appears on the user’s profile page. It fair to say that Twitter users are most likely to be mobile and very engaged online.
Tweets are shared with users who “follow” you, so they can be updated on what your company is doing, special deals, or answer any questions you may have. Twitter has the ability to increase awareness of your brand and in turn you gain the insight of your consumer.
There are many ways to utilize this social network site, by using twitter search or following your followers. Understand your consumer by exploring their likes and interests, and see if they’ve mentioned you.
As well as using your own profile to engage with potential customers it’s also possible to advertise directly on Twitter.
The benefit to advertisers according is your tweets will be displayed “above the noise” of ever-changing search results, which gives brands the power to respond to discussions in real-time and not be buried by rapidly changing Twitter search results.
Eventually, promoted tweets will find their way into Twitter streams and desktop/mobile Twitter clients like TweetDeck.
Twitter is one of the best ways to update your followers, and can easily be stretched across a number of social networking platforms, like Facebook, LinkedIn and your own website.